Traverse Brand Launch Campaign
Role: Social Media Expert, Concept, Creative + Art Direction, Editing, Creative & Digital Strategy
Copywriter: Rylee Maron | Photographer: David Lazarus
Agency: SapientRazorfish
Millennials don't get insurance. They don't know why they need it. They don't think about it. It’s was crucial to communicate to the viewer what Traverse can do for them quickly and succinctly, and to do so with thumb-stopping visual content.
Stop-motion Video Content
Noooooo! Right when you’re in the middle of writing a strongly-worded brunch review
“Janky airport seats make the comfiest bed!” - said no one ever. Flight home got canceled? We’ll cover a hotel instead.
“Smash hit? More like smashed drum! Ba dum chhh.”- Life ...😑
Looks like Sparky got a little hungry… for designer. Bad Sparky! But good for you - with your Traverse plan, it’ll be like it never even happened.. #carryon #Traverse
Gotta love life. First, bike gets stolen. Then everyone looks at you like some crazy lady as you run after it. Cool. 🙄
Welp. No thanks to life, your ring is loooong gone down the drain. But we’re still around to help you #carryon.
Life, man. Set your camera down for one second to grab another piña colada, and boom, stolen.
When life hands you a friend who thinks tipping the golf cart over is funny, we hand you coverage for the clubs that break in the process.
When the vacation rental calls it “luxurious”, but life gives you lame… An emergency hotel stay it is. We got you.
You: “Could’ve sworn I put my headphones… somewhere.. around here... ”
Random kid on the A train: “Sweet! Headphones!”
Static Content
