Talea Brand Writing & Positioning

Role: Strategic brand positioning, copy concept, copywriting.
Not responsible for deck design.

We think about the weirdest shit. How the sun shines in your space at 10 a.m. vs. 3 p.m. The temperature on your thermostat. What happens if John is checking out, Paul is walking in, and Ringo is drumming on the counter so loudly. (Wait, where the hell is George?)

We think about how music feels in spaces, not just how it’s heard, because we are John, Paul, Ringo, and George. But get this, we’re also you. And we know that the music playing at the peak of your day has a purpose, just like the tiny plastic things at the end of a shoelace has a purpose (Did you know it's called an aglet?). 

So we live your brand. We dive in. Swim around in it. Backstroke, breaststroke, even attempt the butterfly stroke. Because in order to be tailors, we need to know your style, how you move, and how you want to feel. And then, and only then, can we craft your sound. Your perfect, custom, irreplaceable fit.

A "jazz" playlist is too on the nose. You think you want some kind of cool jazz or, maybe, even some hip-hop. We know you want a dash of jazz, a smear of funk, and to shake it up with a new beat. So we give you Gang Starr, A Tribe Called Quest, Digable Planets, and BADBADNOTGOOD? Can I kick it?

(Yes, you can).

Talea delivers of the moment sounds so personalized it feels like you never knew you needed it and it was there all along.