Rally Dating App Social
Role: Brand voice and look, ideation, design, copy
Established Rally Dating brand look and tone to launch social media ad test. Ad variations were tested to establish which messaging & visuals resonated best with target audience.
Paid Media Test
Duotone image vs full color image vs text only asset
CAPTION:
Friends hold friends accountable for their dating history. See their matches before they do and finally have all the power!
HEADLINE:
Fate is in your hands
LINK DESC:
Nominate your friend for Rally
CAPTION:
Friends hold friends accountable for their dating history. See their matches before they do and finally have all the power!
HEADLINE:
Fate is in your hands
LINK DESC:
Nominate your friend for Rally
CAPTION:
You know them better than they know themselves. Break the def-not-the-one streak. Choose who they date before they even meet.
HEADLINE:
Swiping: not just for singles
LINK DESC:
Help them find love with Rally
Organic Content
With Rally, friends make the first move. It’s like having a friendly bouncer who knows you better than you know yourself.
Dating is already a group effort, Rally makes it easy. Friends build dating profiles together & approve matches in-app.
Looking for love or helping a friend? Either way, Rally is for you! Bring your IRL team in-app and make dating a team sport.
Good friends & good detectives are all around you. Time to use them! With Rally, they help you find Mr. Right (or Right Now).
Meet Rally: the fun of being out + the ease of a dating app. Get in-app, real-time feedback from friends wherever you are.
You’re *kinder, stronger, & smarter* than you think. Tell your story a little better with help from people who know you best.
Friends hold friends accountable for their dating history. See their matches before they do and finally have all the power!
Friends hold friends accountable for their dating history. Say 👋 to bad double dates. Chat in-app and see the story unfold.
Help a single friend find love. Collab on their profile (bc you know best) PLUS only matches with friend approval go through.