Nutella Back to School

Role: Concept, Art Direction, Character Development, Editing and Design
Copywriter: Leah Jarem
Agency: SapientRazorfish

Back to school is one of the most important times of year for Nutella. They wanted to target parents to encourage them to serve their kids Nutella as a part of breakfast. Our campaign encouraged parents and children to spend a little more time together around the table.

Shorty Award Winner - Best Use of Instagram Video